What is an Explore Report?

An Explore Report lets you evaluate any location by selecting it on the map and analyzing the surrounding trade area. You can choose:

• Popular brand locations – thousands of preloaded stores across industries.
• Your brand locations – sites you’ve added in My Brands.
• Candidate locations – sites you’ve added in My Candidate Locations.

The report provides a deep analysis of the chosen site(s), including:

• Foot traffic insights – visitor volumes, frequencies, visit durations, and surrounding traffic trends.
• Visitor journeys – where visitors typically come from and go next.
• Trade area map & stats – visual maps of primary and secondary catchments, plus statistics.
• Trade area demographics – population, age, gender, household income, employment, and growth trends.
• Resident behaviors – lifestyle preferences, travel patterns, and brand/industry affinities.
• Competitor presence – analysis of nearby competing brands and industries.
• Points of interest – surrounding retail, services, transport, and amenities that influence local demand.

and more

Together, these insights help you benchmark locations, understand the catchment population, and evaluate the potential of a trade area before making investment or leasing decisions .