What is a Planning Report?

A Planning Report helps you identify and evaluate the best opportunities for new store locations or network expansion. Instead of analyzing just one site, it looks across a wide set of candidate locations and ranks them based on performance potential.

You can create a Planning Report by:

• Selecting an industry template (e.g., quick service restaurants, fitness, convenience stores).
• Uploading your own candidate locations for testing.
• Using Pathzz system candidate sets, which cover thousands of preloaded sites across the country.

The report provides a deep analysis of each recommended location, including:

• Foot traffic insights – visitor volumes, frequencies, visit durations, and surrounding traffic trends.
• Visitor journeys – where visitors typically come from and go next.
• Trade area map & stats – visual maps of primary and secondary catchments, plus statistics.
• Trade area demographics – population, age, gender, household income, employment, and growth trends.
• Resident behaviors – lifestyle preferences, travel patterns, and brand/industry affinities.
• Competitor presence – analysis of nearby competing brands and industries.
• Points of interest – surrounding retail, services, transport, and amenities that influence local demand.

and more

The output is a ranked list of recommended sites with detailed trade area profiles to support site selection, leasing strategy, or investment evaluation .