What it is Store Insight Report

The Store Insight Report provides a deep analysis of your entire store network. It examines how different catchment factors (demographics, economics, foot traffic, competition, nearby brands and points of interest) relate to store performance. The goal is to identify what drives success across your network and guide where to expand next.

When to use this report

• You already have multiple store locations with Sales Figures set up under My Brands.
• You want to understand which factors correlate with higher-performing stores.
• You need data-driven recommendations for new network expansion.

How it works

1. Input: Select your brand and its store locations.
2. Analysis: The system calculates correlations between each store’s performance and its catchment factors.
3. Comparison: Top-performing stores (e.g. top 20%) are compared against the rest of the network.
4. Recommendations: The report highlights the key conditions linked to better sales and suggests new candidate locations matching those conditions.

What the report includes

• Catchment analysis

  Correlation of sales with factors like population, population density, SEIFA (socio-economic index), and average income.

• Foot traffic correlations

  Impact of nearby traffic volumes, peak days (e.g. Mon/Sat/Sun positive vs. Tue–Fri negative), and peak hours (morning/afternoon positive vs. evening/night negative).

• Competition analysis

  Effects of the number and type of nearby competitors. Shows whether competitor presence helps or hurts performance.

• Nearby industries and brands

  Identifies industries or brands that correlate positively or negatively with store sales.

• Points of interest

  Evaluates how facilities like universities, schools, shopping malls, banks, bus stops, or parks influence sales.

• Other correlations

  Deep dive into resident demographics, household composition, employment, education, vehicle ownership, ethnic groups, etc.

• Store distribution charts

  Visual comparisons of top-performing stores vs. the rest across income, SEIFA, age, occupation, traffic, competition, and more.

• Network extension suggestions

  A ranked list of recommended new locations (with forecast sales, population, income, competition, foot traffic, etc.) plus a map view  

Why it’s valuable

The Store Insight Report helps you:

• Understand success drivers in your current store network.
• Benchmark performance between top and average stores.
• Avoid risky sites by spotting negative factors.
• Expand smartly with a list of suggested new locations that mirror your best-performing stores.