Why might visits not match my in-store counts?

There are several reasons:

• Sampling — Pathzz BI extrapolates from subscribers, not the entire population.
• Dwell time filters — very short stops (e.g., passing by) may be excluded.
• Location Data Accuracy - All data is rounded and generalized to protect privacy and avoid over-precision.
• Attribution — in dense retail areas, overlapping signals may be assigned to the nearest or most probable location.
• Event traffic — sudden surges may be smoothed out by algorithmic modeling.

The purpose is not to replicate exact counts, but to provide comparable, directional insights across all locations.