How accurate is the forecast?

Sales forecasting is a statistical estimation, not an exact prediction.

Accuracy can vary depending on several factors, including:

• The number and diversity of existing stores with known sales data (more stores = stronger model learning).
• How representative your existing locations are of the new site’s market.
• External influences such as brand awareness, marketing campaigns, local competition, seasonality, and macro-economic shifts.

While Pathzz BI’s model is trained for high reliability, real-world sales can still differ due to these uncontrollable factors.