What is Pathzz Business Insights?
Pathzz Business Insights (Pathzz BI) is an AI-powered location intelligence platform designed for retailers, investors, and commercial property professionals. It brings together mobility data, demographics, and market signals to help you understand locations, evaluate opportunities, and optimize store networks.
Pathzz BI provides three types of reports, each designed for a different stage of your decision-making journey:
1. Explore Report
Evaluate any location on the map — whether it’s one of thousands of popular brand sites, a competitor, or your own uploaded store. The Explore Report gives you deep insights into trade area demographics, foot traffic patterns, visitor journeys, and nearby points of interest, helping you benchmark sites quickly and accurately.
2. Planning Report
Plan your network expansion with confidence. The Planning Report lets you identify and rank potential new sites using advanced filters such as population, economic factors, foot traffic, competition, and demographics. This ensures your location strategy is based on measurable, data-driven criteria.
3. Store Insight Report
Optimize your existing store network. The Store Insight Report analyzes performance across your portfolio, identifying correlations between store success and catchment attributes like population, SEIFA, income, competition, and visitor behavior. It then highlights the conditions linked to higher-performing stores and suggests the best new locations for growth.
Why use Pathzz BI?
With these three reports, Pathzz BI covers the full lifecycle of retail intelligence:
- Discover locations and benchmark them against the market.
- Plan new sites with confidence using data-driven rankings.
- Optimize your existing network by learning from proven success factors.
This end-to-end insight empowers smarter investment, marketing, and property decisions — all in minutes, with reports ready to share.